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Communications Solutions
Connection
Estate Agents now realise that they have to be
able to communicate with consumers, or all the marketing in the
world does you no good.
A permanent connection to the internet either
by ADSL or a dedicated leased line can guarantee connections for
incoming mail, giving you the chance to respond right away to a
new enquiry, while the prospect is still 'warm.'
E-mail
Many estate agencies are struggling even to come
to terms with using the internet for the delivery of bulky property
details. Yet e-mail can also be used to entice the consumer away
from portals, directories and other listings sites and to send the
consumer more detailed and fresher information than they can get
for themselves. Using the Internet as a communication and information
delivery tool rather than just as a marketing tool, effective e-mailing
can add value to every stage of the property transfer process by
helping to increase desktop productivity, enhance business skills
and win new clients.
Intranet
Having your own 'Intrantet' - an internal version
of the Internet for staff only - can allow staff quick access to
frequently-used information to help them in their communications
with customers. Just as with the Internet, staff can quickly display
the information in their browsers and use it as required. And because
the Intranet is centrally managed, it can save duplication of effort:
any staff member who produces or locates data that may be useful
to colleagues can add it to the Intranet by the simple process of
saving it to the appropriate location on the server, in the appropriate
format, and adding a link to your index page. Alternatively, just
having a central shared 'data' folder on the server can be sufficient
for many people's needs, even if it isn't quite as slick.
Unified Messaging
More instructions, more clients, more deals: the
question is, how best to keep the numbers up at the lowest cost?
Communication. It is accepted that clients now demand that you:
- keep in touch by email, fax, phone, mobile
and in person;
- seem to remember what they want;
- always offer them full details;
- present your information instantly 24hrs a
day around the world.
Everything you use in and around your office and
your website should communicate smoothly, everything should be managed
and recorded and you should aim for the lowest cost to do this.
Sounds impossible? High technology has already enabled some agents
to deliver these levels of service today. With databases on web
sites, telephone systems popping up caller details on your computer
screen and fax machines integrated with e-mail, the cost and time
savings are often enourmous. Unified messaging is the theme of tomorrow's
agent.
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