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At the moment, Property Portals are springing up all over the place, offering customers the chance to search for their properties in one place. Unfortunately, whilst these web sites are superficially a good idea, they can't do too much for you. For a start, customers see some of your information, but they also see that of your competitors. Indeed, many such portals are little more than a list of links for taking business away from you. Maybe you have to be listed there, as in Yellow Pages, but you can do better than that. What about customers who are searching for property in your area? How do you capture them? Whether you are listed in a portal or not, you have to be able to make the most of those customers that find your web site.

ISP’s

Perhaps you already have a properly hosted web site, backed by an ISP offering industrial-strength hosting... but at industrial strength prices. If you have a few hundred employees, perhaps you need this kind of service, and can afford the in-house web management team you would need to make the most of it. But for most SMEs, such a setup is a little over the top, and a little over what is an appropriate budget. The service is usually good, and very reliable, but its main weakness is that the ISP doesn't understand your business, has no experience of your business, and therefore can't help you with your specific requirements.

Bespoke Estate Agency Package

The free service providers offer what is known as 'flat' space, that is, space for pages that are essentially static: they just sit there, perhaps with a bit of flashy animation to make it look pretty. All potential customers can do is look at your pages, and maybe send you an e-mail (at the same time noticing your unprofessional-looking e-mail address).

But what if your customers could search your database for something that suits their requirements? What if they could register their requirements with your web site, and it would contact them automatically as soon as something of interest was available? How many customers do you lose because of lack of follow-through? The Web, properly used, is ideal for chasing up leads that would otherwise be forgotten about. A computerised web site is much better than the average Consultant at keeping track of people, so why not get yours working for you?

The industrial strength ISPs can build you a better web site than the freebies, who essentially offer you space and nothing else, but they will charge a fortune for it, and because they know nothing about your business, what you will get is a generic, out-of-the-box e-commerce system.

What you need is an ISP that has actual experience of the property business. One that can custom-build your web site to the specific requirements of your sector. One whose charges are tailored to your budget. You can have Active Server Pages to build pages from your database, targeted at each individual who looks at your site. Or perhaps you need an ISP who has heard of iPIX, so your customers can take advantage of full 360° panoramic views. Even better, an ISP that can manage not only your hosting, but also your web site itself, if that is what you require. Think about it.