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Hosting is all about the availability of your web site, 24 hours a day, every day. The prospects must be able to find your site, and when they do, it must not be seen to be on some cheapskate, half-baked, slow, 'free' service. And make no mistake, many punters know a free portal when they see one - they use them themselves. You, as a serious business, are expected to be using a serious service. Your domain name must be your own, not the basic "yoursite.isp-advert.co.uk" that goes with a free site.

Problems

Not only do free sites look cheap, they tend to perform badly, especially at peak times. And, if your site gets too busy, your ISP may just cut the service altogether until the end of the month, when your bandwidth allocation is restored. Not only that, if their other sites get too busy, they might still drop your service for an hour or two. Good for business? We don't think so. And what about the pop-up adverts that some free services generate? A customer could be enticed away from your site, and you would never even know about it. From the point of view of serious business, some free sites are little more than tempting-looking parasites, interested only in generating business for themselves, and not for you.

The same general sorts of considerations apply to your e-mail. Free Internet e-mail portals are a great idea for the general public, but they give entirely the wrong impression about any business that uses them; or perhaps it is the right impression? If you are serious about your business, and about benefitting from the Web, it is time to take action.

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