Site Functionality

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Whats the biggest waste in the property industry right now? Heavyweight contenders are colour printing, postage or advertising, yet the real cost of running any kind of property business is data management. Adding, deleting, reprinting, formatting and just plain repeating has become the order of the day. Many agents simply do not understand the true cost of this contrived record keeping. Why all this hassle? Internet technologies, with a universal, hassle free software solution that helps you run your estate agency the way that you want to will reduce ongoing costs and make your property dealings as Internet friendly as possible. If used successfully property software should drive down your overheads and drive up your revenues.

Problems

Propery data starts on the ground with a negotiator or partner doing the groundwork and writing notes. These are typed, then reformatted to produce the first set of details. Accounts needs a copy of course, and you have a backup before the property is even marketed. Add these details to your database, your email system and send them to a few property portals and the level of duplication becomes clear. The cost to agents is easily understood if you think that negotiators should make deals and accounts should calculate. There is no need for so much repetition and certainly there is a clear risk as this information moves around so much. Security and accuracy are always compromised by this information overload. Many people offer solutions, and all of them are restrictive and proprietary. Paying one provider of databases or upload facilities often creates a problem elsewhere in the chain as their "solution" turns out to be incompatible with anything else.

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