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Estate AgentsWhat are 10 things I may be doing wrong? Example Estate Agency Web Site Analysis'Your site needs content. Your single page conveys a lazy attitude to the Internet. By allowing access to useful information for all types of visitors you will be perceived as helpful, visitors will come back to read more and refer their friends to your pages and you will establish a valuable resource for re-locators to your area and for the local community.' 'Your graphics files are far too large (over 80K average per page) which means longer download times than necessary. People are extremely impatient on the Web and will click of a slow site within seconds, never to return. We can take your existing logos etc. and by hand compressing and optimising them achieve faster page downloads without any loss of quality'. 'Your name may be an excellent tool in the real world but it is impossible to imagine anyone who did not already know you typing this in when looking for surveying services or property. A more obvious choice running in parallel with your actual name will help drive more visitors to the site.' 'You are not getting enough traffic to the site. Your site looks good, and your services are excellent but no-one is coming to see you? By addressing your name, content, layout, meta-tags and site promotion this can be solved and will help search engines (Yahoo!, Excite, MSN etc.) to find and categorise you.' 'Search facilities and links to property databases may drive some traffic to your site and may be useful service. Unfortunately they do not allow sufficent browsing of properties. Users are too often confronted with narrow search results, too many results or no properties at all. Moreover because of the number of sites offering this service they know that they must try searching several times using several different systems before they see tangible results. We therefore strongly recommend that while keeping your links with this service-Propertyfile, you also have pages of all your available properties which people can browse. ' 'Your contact name is too difficult to find at the bottom of the pages. Quite simply it should jump out of the pages as this is the most important tool you have, namely the phone. It will also not work with people who do not have email programmes on their system such as those browsing in an Internet café. A form to email script will allow such people to communicate better.' 'Your site does not follow Internet protocol, so called Netiquette. This is preventing it receiving acclaim, rankings and repeat visits. A text based site map, clearly marked contact buttons, home buttons and navigational aids will enable you to achieve higher rankings and boost confidence in your service.' 'To help people to find their way around we recommend a new dual frameset and some layer based menu systems. This architecture will support this and other expansions in the future.' 'To keep existing customers and visitors long term, a far more efficient business strategy than trying to lure a constantly changing new batch you need to know what they think. Feedback and inquiry forms, site analysis, site statistics as well as e-mail harvesting are vital tools your site doesn't utilise yet.' |
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