Online Estate Agencies
Contact Management Software for On Line Estate Agencies
By referring all real world enquirers directly
to the relevant section on a website it is easy to increase the
momentum of any enquiry.
'If you want to find out more about selling
your property or even how we may be able to help you get the best
price have a look at our website. There is a whole section there
to help you make the right decisions. And you don't have to take
our word for it. There's lot's of independent advice, links to the
Council so you can check planning regulations, mortgage advice,
as well as all of the properties. I can email a link over to you
if you wish then you can just click on it and come back to us if
you need any further help'
By taking basic contact and property details,
staff can email confirmation of the conversation to the enquirer
and provide the link to the relevant section with a personalised
email.
Hi Mr. Jones,
Thanks for giving me a ring earlier on. Here's
the link I promised you.
You might be interested to also have a look
at this shortlist of similar properties to your own so that you
can see the type of prices that are being asked.
Please give me a ring if you need any further
help
Kind Regards
A. Negotiator
By automatically emailing a follow up 'selling
your property overview ' and despatching further marketing at regular
intervals the potential client receives a higher perceived level
of service from your company and can compare the way you are working
to win his business with your competitors' methods.
Hello Mr Jones,
I am only ringing to see if you received the
emails that I have been sending over. Did you get the property details?
What did you think of them? We send them all over the world. It's
all part of the service. We have such a high profile on the Internet
that we have lists for property investors in Hong Kong, relocation
agents in South Africa, our newsletters go out every day now.
In reality, the system has eliminated a lot of
the reasons for resistance and is presenting potential clients with
better documents, more information and invitations to a website
where they can qualify themselves further. By collecting valuable
information and an email address you can remarket property services
effectively at minimum cost.
With this type of prospecting, the negotiator
has more time to make the contact a lasting one. Your staff will
be able to keep in touch with potential clients without being considered
intrusive and now have many opportunities to engage the client by
telephone to check if emails have arrived or if more help was needed.
Contacts can be subsequently remarketed automatically with a pre-determined
campaign regarding property management services, corporate accommodation
or community information, until requesting no further contact.
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