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Online Estate Agencies

Customer Relationship Marketing For Online Estate Agencies

Until estate agents force themselves to use the Web on a daily basis to buy the goods that they normally would have bought elsewhere, they will never really understand that the Internet does change the way you work and live, as well as your expectations about how you work with other people and companies.

Only with this base of practical experience, can you, as an estate agency manager, make enlightened decisions about what your organisation should or should not be doing on the Internet.

We would encourage you to start living on the Net and, while you're at it, force your staff to do the same. Start sending out all memos by E-mail only, force your office to start using the Web to conduct business and suddenly you will see things from a whole new perspective.

You will start seeing things from the consumers' perspective.

In order to take full advantage of all that the system has to offer negotiators will need the ability to contribute to the website and inter react with it confidently.

'Mr Jones,

we prepare and publish all property details in-house. Speed in getting a property to market is vital. Our system automatically distribution your property details to all property portals, estate agency websites, press or other destinations. Our system offers an enhanced level and range of property marketing tools, that help us attract targeted potential purchasers to your property.'

By logging in to a control panel, negotiators will be able to assemble and distribute templated electronic newsletters to explore new markets and expand your marketing through referrals at a fraction of normal costs.

'Mr. Jones,

given the close proximity of your property to the Lycee the first thing I will be doing is getting your details circulated to our French lists, personnel departments at the major corporate, Paris estate agents. We can do the translation in house and we might have some interest in the morning.'

By sorting applicants using simple opt-in check boxes, negotiators will be able to deliver finely tuned personalised e-mail newsletter to whole sections of your contacts database. This provides your negotiators with access to some incredible marketing intelligence.

Dear Mr. Jones,

Don't worry, I am not emailing about selling your home, I'm just collecting some statistics on the area.

How long have you lived in this area? What do you like most about this area? Do you use the Internet? If so, how often do you do you log on to the Net?

Would you like to get market updates of home values in the area and average prices?


Property Management Software offer the only complete IT service
for online estate agents and property specialists in the UK and Europe

Offices in London, Marbella and Brussels and covering the UK, Marbella, the Costa del Sol and Belgium.

property management software increasing estate agents leads, converting property sales, maximising services and value & generating fees for online estate agents in the uk

Estate Agents, Property Developers, Managers & Investors...
Property Management Software, Internet and IT Solutions

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