Online Estate Agencies
Customer Relationship Marketing For Online Estate Agencies
Until estate agents force themselves to use the
Web on a daily basis to buy the goods that they normally would have
bought elsewhere, they will never really understand that the Internet
does change the way you work and live, as well as your expectations
about how you work with other people and companies.
Only with this base of practical experience, can
you, as an estate agency manager, make enlightened decisions about
what your organisation should or should not be doing on the Internet.
We would encourage you to start living on the
Net and, while you're at it, force your staff to do the same. Start
sending out all memos by E-mail only, force your office to start
using the Web to conduct business and suddenly you will see things
from a whole new perspective.
You will start seeing things from the consumers'
perspective.
In order to take full advantage of all that the
system has to offer negotiators will need the ability to contribute
to the website and inter react with it confidently.
'Mr Jones,
we prepare and publish all property details
in-house. Speed in getting a property to market is vital. Our system
automatically distribution your property details to all property
portals, estate agency websites, press or other destinations. Our
system offers an enhanced level and range of property marketing
tools, that help us attract targeted potential purchasers to your
property.'
By logging in to a control panel, negotiators
will be able to assemble and distribute templated electronic newsletters
to explore new markets and expand your marketing through referrals
at a fraction of normal costs.
'Mr. Jones,
given the close proximity of your property
to the Lycee the first thing I will be doing is getting your details
circulated to our French lists, personnel departments at the major
corporate, Paris estate agents. We can do the translation in house
and we might have some interest in the morning.'
By sorting applicants using simple opt-in check
boxes, negotiators will be able to deliver finely tuned personalised
e-mail newsletter to whole sections of your contacts database. This
provides your negotiators with access to some incredible marketing
intelligence.
Dear Mr. Jones,
Don't worry, I am not emailing about selling
your home, I'm just collecting some statistics on the area.
How long have you lived in this area? What
do you like most about this area? Do you use the Internet? If so,
how often do you do you log on to the Net?
Would you like to get market updates of home
values in the area and average prices?
|