Online Estate Agency
Marketing and Brand Awareness for an Online Estate Agency
By offering a local community focused search engine
directory, negotiators can engage all businesses, organisations
and residents within your target market by offering them the chance
to benefit from your marketing and capitalise on your high profile
at no charge.
'Mr. Jones,
our search engine offers our clients a bird's
eye view of what's going on and exactly who's doing what in our
area. All we need is your email, web address and contact name of
someone in authority. Entries are totally free and we get over 40,000
visits a month. I am sure some of them would be happy to find you.
There are over 600 local businesses and organisations listed already.
I will put you straight in and send you the link over.'
By using a simple online application form, the
system will automatically process, manage and service the directory
and all of its members. Negotiators can personalise a pre determined
low-key monthly email marketing campaign with commercial property
news, local community news, business promotions and joint marketing
ventures
Dear Mr Jones
Thanks for allowing us to enter your website
details into our local online directory.
1. If you want to check your entry, please
click here.
2. Our customers are your customers. Here are
your visitor statistics from the last 6 months. I wander if you
have noticed the increase.
3. We have received the following enquiry
for your services. I have emailed them your details but it may be
worth giving them a ring. Best of luck.
4. As part of our ongoing promotion of local
community and business web sites our community calendars and free
classified ads will help potential clients to do business with you.
Do not hesitate to ring me if you need any
further help.
Kind Regards
A Negotiator
In cold commercial terms you actually have all
of the legitimate excuses you will ever need to place a property
related email in the right place at the right time when someone
actually needs your services. The system can collate an extensive
database of email contacts.
Agents usually want a list of local residents'
e-mail addresses to establish an online prospecting campaign. The
reality is that buying a list for this purpose does not work, as
any e-mail sent by you will be perceived as Spam unless you obtain
explicit permission from each intended recipient. Creating a community
is really what the Internet is all about and goes way beyond sending
e-mail to a list of names.
By providing an online venue where people within
the same community can easily and powerfully make connections you,
as its facilitator, expand your marketing through referrals.
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