Property Databases

How can a Database help UK estate agents?

	Property Databases
	Database Overview
	What does a Database do?
	Why Have a Property Management Database?
	How can a Maqnagement Database help?
	Cost Benefits of Estate Agency Software
	Estate Agency Database Examples
	Commercial Estate Agent Software Packages
	Contact Management Software Package
	Writing your own Estate Management Software
	Outsourcing / Application Service Providers (ASP's)
	Technical Considerations
	Broadcasting, Managing and Storing Property Details

There are many specific reasons how a database can help UK estate agents.

These are just a few examples:

• Simple recording of prospect data
• Recording of valuation and property information
• Information exchange within the organisation
• Consistent data to improve enquiries/segmentation
• Recording the contact history with a person/organisation
• Customer management
• Customer analysis
• Marketing campaign analysis
• Production of financial reports
• Production of analytical reports
• Printing labels; Mailsort
• Printing letters, property details and other printed materials.
• Database segmentation
• Managing and monitoring of property revenues
• Managing and monitoring membership schemes
• Managing and monitoring events
• Direct Mailings
• Managing telephone campaigns
• Recording volunteer details
• Legacy management

By far the most efficient way to keep in touch with your applicants is via email. Bulk email capacity is built into our software enabling agents to selectively target certain groups within their database or to blanket market everyone.

But these are only ideas and suggestions. You have to ask: What do I want out of my property database?