Property Databases

Why Have a Property Database?

	Property Databases
	Database Overview
	What does a Database do?
	Why Have a Property Management Database?
	How can a Maqnagement Database help?
	Cost Benefits of Estate Agency Software
	Estate Agency Database Examples
	Commercial Estate Agent Software Packages
	Contact Management Software Package
	Writing your own Estate Management Software
	Outsourcing / Application Service Providers (ASP's)
	Technical Considerations
	Broadcasting, Managing and Storing Property Details

Most of the time the simple but primary answer to this is: To help increase your revenue. This would be through raising more money and/or by reducing costs. If the database does not do that then you need to find out why it is not working for you or whether indeed it is worth having it.

• Is it the database's limitations?
• Un-trained users?
• Too difficult/costly/time-consuming to use?

Of course, even if your property database is not helping you increase your revenue, there are other reasons for having a general database which can make it worthwhile, such as holding other information apart from property data, or seeing it as an investment for the future.

From a broad perspective, there are two general areas of benefits in a property database: operational benefits, and analytical (or 'marketing') benefits.

Our software allows applicants to register online via forms on your website and to be automatically added into your applicant database. Anyone registering with requirements matching your properties are sent emails instantly. Save time in your office by getting applicants to register themselves on your website

Operationally, a property database must let you record details about your properties and clients and perform some standard functions (such as recording contact details/history, preparing letters, producing fundamental reports etc.), but it should also give you more knowledge about your prospects and let you use this information to raise more money and reduce costs.

It could help you plan ahead, monitor your marketing activities or target specific developers, areas or other niches.

In many respects, a property database is a marketing tool - you are, after all, marketing your business to your existing and potential clients.