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Property MarketingUK Estate Agent Corporate BrandingA company travels through four steps before it becomes No.1 in its marketplace. And it is corporate branding's ability to create a personal relationship between the company and the consumer that has much to do with moving the company through these four stages--or not. The four stages are:
Make yourself unique among your competitors by saying that YOU stand for something, or that YOU provide some unique service, or that YOU are the Chelsea Estate Agent or the London and UK Loft Estate Agent or the UK Office Leasing Expert or the Brixton Estate Agent or the West Hampstead Estate Agent Then back up that corporate branding / positioning statement with facts that prove it to be true. Get away from those boring 'Long established and respected local company specialising in all aspects of the property business'. No one cares, because.... SO ARE THOUSANDS OF OTHER UK ESTATE AGENTS. Make YOURSELF a corporate brand with unique characteristics that people can grasp and eventually remember. Such as: Farley and Co or Urban Spaces or Simon Korn or Gordon and Keenes or Paramount Properties Make yourself the dominant feature. Make yourself a corporate brand by citing highly memorable and unique traits that only you offer. In short, be sure that you stand for something. Then make people remember it. That's how you become an expert in "branding." |
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