Property Marketing

Define your new audience

As a UK Estate Agent you will have to discover the demographics of your new audience.

Are they people who live in the UK, London, your area or the next town? Are they rich? Live in a mobile home? Do they own horses? How old are they? Do they have children in school? Retired? First time home buyers? Buyers of a second home? Holiday home? Income property?

Because that is what determines HOW and WHERE you will talk to them online.

Once you have profiled your average audience, (and your several secondary audiences as well) you are well on your way to knowing where to advertise to them.

You will know what information to give them.

You will know which searches you want to be found on.

You will know what pictures to show them on your new site, what properties to emphasise on your new site and how sophisticated your language should be in web-based headlines, text, e-mail messages and more.

Write down every characteristic that you can think of that defines both your primary and secondary audiences.

	Internet Property Marketing
	» Overview » Who's doing it? » UK Property Portals » London Property Directories » Property browser profile » What makes a good estate agent web site? » Internet versus Traditional Homebuyers
	Identifying your online market
	» Which sites are they visiting? » Branding your estate agency on the Internet: UK Estate Agent Corporate Branding » Define your online audience » Position your website where people will search » Define the purpose of your advertising
	Making sense of a Web-Based Advertising Strategy
	» Monitoring tools and mechanisms » Adjusting an Interactive Marketing Strategy » Evaluating success » Stimulating Growth   » Translations » Spanish » Nationally » Locally