Estate Agency Software

First Time Home Buyers

Fifty percent of first time home buyers are visiting the Internet to look for property and get home buyers assistance and information before contacting a UK Estate Agency.

These online home buyers are twenty years younger than the average UK Estate Agent.

These buyers grew up in the Information Age, using computers. These Internet users use e-mail, install software, process digital photography and use other Internet tools to stay in touch with family and friends as part of thier daily routine.

However the fastest growing group of Internet users is over 55 years of age.

And they have been quick to learn.

They expect others to know how to use those same tools for business, leaving the average UK Estate Agency with a very steep software learning curve.

Home Buyers can find a UK estate agency from search engines and property portal listing and then e-mail requests. But how can an estate agency build the relationships needed to survive in property if their estate agency software can not guarantee communication with the client once contacted ?

	Internet Property Marketing
	» Overview » Who's doing it? » UK Property Portals » London Property Directories » Property browser profile » What makes a good estate agent web site? » Internet versus Traditional Homebuyers
	Identifying your online market
	» Which sites are they visiting? » Branding your estate agency on the Internet: UK Estate Agent Corporate Branding » Define your online audience » Position your website where people will search » Define the purpose of your advertising
	Making sense of a Web-Based Advertising Strategy
	» Monitoring tools and mechanisms » Adjusting an Interactive Marketing Strategy » Evaluating success » Stimulating Growth   » Translations » Spanish » Nationally » Locally