Property Marketing

Internet property marketing rates of growth

Growth is slow at first for two reasons. It takes a while for shoppers to realise you are out there. And it takes a while for people to contact a property site even after they first find it. The first time you visit a site, you may be a little reluctant to order. You think, who's this?

But suppose you come back a few months later, and the site is not only still there, but seems bigger and more prosperous.Then you think: this is real.

Especially if a friend of yours ordered from the site in the meantime. That's exactly what happens with successful property sites.

Some of our UK property clients have been online for almost five years, and their sales are still growing just as fast as they were at the start as they open up new niches regularly.

There are ups and downs (due to advertising) but the general trend is always upward. The Internet is big.

There are millions of UK users, and thousands of UK estate agent sites competing for their attention. It takes patient effort to bend something so big in your direction.

If you can get a small, solid customer base, and keep them very happy, that and time are all you need.

	Internet Property Marketing
	» Overview » Who's doing it? » UK Property Portals » London Property Directories » Property browser profile » What makes a good estate agent web site? » Internet versus Traditional Homebuyers
	Identifying your online market
	» Which sites are they visiting? » Branding your estate agency on the Internet: UK Estate Agent Corporate Branding » Define your online audience » Position your website where people will search » Define the purpose of your advertising
	Making sense of a Web-Based Advertising Strategy
	» Monitoring tools and mechanisms » Adjusting an Interactive Marketing Strategy » Evaluating success » Stimulating Growth   » Translations » Spanish » Nationally » Locally