Property Marketing

Online UK Property Browser's Profile

Excite’s Profile of the Average online user Interested in UK Property

Slightly More Often Female

• 54% are women.

Tend To Be Affluent and Educated

• 66% have a household income of £25,000 or greater.
• 25% have a household income of £50,000 or greater.
• 65% have attained a degree or higher.

Likely To Be Married

• 71% are married.

Often Avid Online Users

• 55% go online for entertainment.
• 72% go online for personal research.
• 39% are on the Web every day.

Tend To Be Active Online Consumers

• 75% go online for shopping.
• 51% shop online for property.

Possibly Active and Social

• 30% entertain informally at home.

	Internet Property Marketing
	» Overview » Who's doing it? » UK Property Portals » London Property Directories » Property browser profile » What makes a good estate agent web site? » Internet versus Traditional Homebuyers
	Identifying your online market
	» Which sites are they visiting? » Branding your estate agency on the Internet: UK Estate Agent Corporate Branding » Define your online audience » Position your website where people will search » Define the purpose of your advertising
	Making sense of a Web-Based Advertising Strategy
	» Monitoring tools and mechanisms » Adjusting an Interactive Marketing Strategy » Evaluating success » Stimulating Growth   » Translations » Spanish » Nationally » Locally