Property Marketing

Which websites are they visiting

Building a UK property marketing website without harnessing the power of the search engines is pointless. UK search engine optimisation IS your number one priority, otherwise, o nly your best friends will know it exists.

Due to the sheer number of web pages competing for attention on the Internet, you need to make sure that your website is easy to find. Users may select a search engine based on the proximity of a search button, the ease of use, the quality of the results they receive, or its popularity.

Since most people depend on search engines to find information, understanding website optimisation and knowing how to attract search engines to your website is a skill you should acquire.

We pride ourselves on using the leading edge technologies to assist your in getting maximum exposure for your properties across the web.

UK Search Engine Optimisation

Tagging and Layout

We know what keywords work with each website, and with each search engine. We undertake expert mathematical and linguistic analysis of all useful search engines to determine exactly what works best.

From 2550 we pick the most suitable search engines for your site and make sure that their application form is filled in every month.

We are now able to produce bespoke "doorway" and "cloaked" pages for each search engine. That means each and every search engine is submitted a different site using the correct keywords, meta-tags and layout

Size and Quality Counts!

Having 500 or more quality pages means there is simply more to register on the search engines and more for people to "trip over" on the Internet. With an estimated 2,000,000,000, websites on the Internet by 2004 you must be up to standard or engines and listings services won't be interested.Remember, many directories are edited by humans with a set of quality and size criteria to hand.

Poor sites get thrown off engines............permanently.

Newsgroups

Driving traffic to your website means letting the public know actively, in addition to passive search engine promotion.

We make sure that your name appears in any relevant newsgroups and we can also send out mailshots to potential clients.

Site Feedback

We can tell you who is visiting your site, how long they stayed, where they went while on the site and exactly what happened.

We offer regular graphical and interpreted site feedback to help you plan your marketing campain.

	Internet Property Marketing
	» Overview » Who's doing it? » UK Property Portals » London Property Directories » Property browser profile » What makes a good estate agent web site? » Internet versus Traditional Homebuyers
	Identifying your online market
	» Which sites are they visiting? » Branding your estate agency on the Internet: UK Estate Agent Corporate Branding » Define your online audience » Position your website where people will search » Define the purpose of your advertising
	Making sense of a Web-Based Advertising Strategy
	» Monitoring tools and mechanisms » Adjusting an Interactive Marketing Strategy » Evaluating success » Stimulating Growth   » Translations » Spanish » Nationally » Locally