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Property MarketingWhat Makes A Good SiteHigh production values. UK Consumers will not buy from an amateur page or Web site. Most visiters to your site will not find the idea of researching online unusual. So you need to inspire sophisticated UK visitors with confidence, that yours is the kind of company that does things right, and that if I contact you, it will be a good experience. When Internet users are researching your estate agent's website for information about your services, and find that the company either doesn't have a Web site, or has an amateur page with nothing on it., they tend not to be impressed. Almost as bad as the empty site is the site designed by an amateur. This usually confirms any doubts potential customers may have as there is room for more error. What is needed in a site that says, we mean business.On the Web, good design means good proportions, appropriate typefaces, clear layout, and color combinations that work. Overall the most important feature of a Web page is the organisation. That is what UK visitors will notice first. It should be possible to "read" the structure of a page at a glance. A high quality Web site looks clear. A badly designed site looks haphazard. Good navigation is important. If your company is unable to put up a good Web site, then it seems natural to assume that your company cannot deliver good products or services. Of course there is no direct connection between the quality of your site and the quality of your company. A company could have a brilliant graphic designer and poor products or services. But usually there is a connection, and that is what visitors to your site will assume. Not impressive. |
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