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Findability: The Importance of Web Site Positioning

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Web site positioning, or search engine positioning, is one of the most preferred marketing strategies for online estate agents.

It is especially very popular among small and medium sized UK estate agents that are under a strict budget and in need of such inexpensive sources of traffic to their websites.

It is believed that over 95% of estate agency traffic comes from search engines and directories such as AltaVista UK, Yahoo UK, Northern Light, Lycos UK, Excite UK, DMOZ, etc.

If users are searching for property information, properties, or property services online, they use a search engine / directory. And according to a Compaq study, 68% of 500 million users looked only at the first page of the results drawn by a search engine.

Therefore, if your online estate agency ranks in the top 10 positions of major UK search engines / directories, you can and you will attract hundreds or even thousands of new visitors to your estate agents every month.

More importantly, if web site positioning is done carefully, your online estate agency will attract very targeted visitors who are more likely to be customers or recipients of the services that your business is offering. Most of the UK search engines do not charge you for submitting your site, but Lycos UK, Yahoo UK and a few other engines do charge you a one-time fee for submission.

Submitting your site, even with a payment, doesn't guarantee that your site will be placed at a prominent position.

Overture.com is a popular search engine that places your site higher depending on how much you are willing to pay per click. Not every online estate agent can afford to do this.

Very seriously, anyone can learn the art of web positioning. But, you need to invest time, and effort to do so.

Web positioning is more or less and experiment. You may succeed or you may not. Therefore, you also need dedication and patience.

Eventually, you WILL succeed.

There are several UK web-sites where you can learn to position your online estate agents for the toughest and biggest search engines, for free.