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	Online Estate Agents' Best Practice
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Many of the people who arrive at your London property site will be searching for something specific

You have to pay special attention to these visitors, because they are the ones who actually spend money.

Every online estate agency should be searchable, and there should be a search button on the home page, if not on every page.

Every online estate agent with less than 200 pages should also have an alphabetical index.

Most of your visitors will not start at your front page.

Most of your hits will come from search engines, and when someone searches for a phrase in a search engine, they are sent directly to the page in your site that contains that phrase.

So most of your visitors will drop right into the middle of your site. The design of your site has to tell them immediately where they are, and what their choices are.

Most major sites solve this problem by putting a row of buttons at the top or down the side of each page.

Somewhere, usually at the top of the page, they include a small version of their logo. The logo serves two purposes: it brands the site, and it serves as a link back to the homepage.

It has become the accepted convention for the way a site should be organised. Make sure you put these links at the top of the page.

You don't want new arrivals to have to scroll down to the bottom of the page just to find out where they've landed.