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Web Site Design

Overview

	Estate Agency Websites
	Web Design Problems
	Web Design Solutions
	Customer Service Issues
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	Online Estate Agents' Best Practice
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When most UK Estate Agents are thinking about producing a web site, eye pleasing design is probably what is at the top of their list - right next to price. The two most important factors in site design are

• To identify the main goals and objectives of the site in order to effectively communicate its purpose.
• To identify the target audience in order to understand the motivations, goals, behaviors, and technical requirements of that target audience.

To meet the intended audiences’ goals, you must develop a specific purpose and articulate this to the intended audience, either explicitly or implicitly.

By identifying primary goals and objectives, you can identify the site's content and its organisation. A clear goal statement should be included in the content—possibly as an overview of the site’s contents. A web site must have the ability to create a personal relationship between the company and the consumer.

Problems

Consumers will not 'buy' from an amateurish web site. So you need to inspire visitors with confidence, that yours is the kind of company that does things right, and that if they contact you, it will be a good experience.

Of course there is no direct connection between the quality of your site and the quality of your company. A company could have a brilliant graphic designer and lousy products or services. But usually there is a connection, and that is what visitors to your site will assume.

If your company is unable to put up a good Web site, then it seems natural to assume that your company cannot deliver good products or services.

If potential clients find that your company either doesn't have a Web site, or has a site with nothing in it, they will not be impressed. Almost as bad as the empty site is the site that looks amateurish. What is needed is a site that says, we mean business.