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A company travels through four steps before it becomes No.1 in its on line marketplace. The four stages are: Awareness, Acceptance, Preference and Insistence.

On the Web, good design means good proportions, appropriate typefaces, clear layout, and color combinations that work. Overall the most important feature of a Web page is the organisation. That is what visitors will notice first.

It should be possible to "read" the structure of a page at a glance. A high quality Web site looks clear. A badly designed site looks haphazard..

Web Site Navigation

A well-designed site simplifies the task of locating information, and facilitates the user’s ability to move from one page to another. The architecture of the site provides the users a means of identifying their current location in the site’s space and provides navigation tools to guide them from one location to another.

Navigation should be easily learned and should remain consistent throughout the site. Make your navigation scheme transparent to your users. Users will not spend the time to learn a complicated scheme. Remember you have only one chance to make a good first impression.

Be consistent in the placement and design of navigation elements. Users expect that navigation buttons and bars be displayed in the same place on every page. Consistency builds the users’ trust and enhances the quality of the experience.
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Web Site Graphics

Graphics are used in web pages for navigation or as design elements—for logos, illustrations, and decoration. When using graphics always keep file sizes small.

Commercial software is available to "optimse" or reduce file sizes.

A Web page consists of text and images, and everyone's text looks the same, so the difference in production values between good webites and mediocre ones depends almost entirely on images, gifs and jpegs, whether they are product images, display text, logos, button bars, bullets, or what have you.
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Web Site Content

Content could mean high quality graphics, or streaming audio, or interactive on-line games. For business Web sites, it usually means information. As only by providing lots of crisp and concise content can a business claim and establish its true online location.

Since most people depend on search engines to find information, knowing how to attract search engines to your web site should be considered.

The more information you publish, the more search engines have to find on behalf of their customers. This highly targeted traffic in turn has the potential to create more leads and sales for your company.

You may lose the opportunity to gain some control over this valuable online route to market with a purely graphical representation of your business.

With fresh content, your customers will visit more often, stay longer and have a better experience on your site.

Thus attracting a growing stream of people who may never have noticed you before, people who may have a strong interest in what you are doing.
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Web Site Editing

Keeping your property details, and the content of your site fresh is a demanding, full time job. A database driven site frees up time and adds power to your marketing campaigns.

Just login to your site and edit property details, photographs, text, pages and even your local directory 24hrs a day. You can edit things from any Internet enabled computer and changes take place instantly.

Once your site is databass driven you can send anything from property files, photos or mailshots all over the web. Keeping other portals up to date and continuously marketing to your client base can be a simple automated procedure.

By making your site interactive, up to the minute, and keeping the rest of the Internet informed used to be a mammoth task. A database will turn this into a devastating advantage.
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